| Startup as an innovation through the process of communication and delivery of
information continues to be carried out so that it can be accepted and utilized by the community.
This is the occurrence of the diffusion of innovation. The process of adopting startup innovations
in Indonesia is relatively fast and many in recent years with the diffusion of innovations that are
continuously being pursued. However, if you look at the problem with the number of startups that
fail to stand up and stop the adoption of startup innovations, this indicates that the
communication goal that needs to be considered from the diffusion of innovations in addition to
accelerating adoption is also to maintain adoption decisions. |
